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  • The Tech Set # 15 Strategic Planning for Social Media in Libraries
    The Tech Set # 15 Strategic Planning for Social Media in LibrariesThe Tech Set # 15 Strategic Planning for Social Media in LibrariesThe Tech Set # 15 Strategic Planning for Social Media in LibrariesThe Tech Set # 15 Strategic Planning for Social Media in Libraries

    The Tech Set # 15 Strategic Planning for Social Media in Libraries

    • $88.00 inc. GST
    • RRP $88.00 inc. GST
    • Product Code: 5555

    The Tech Set 15 - Strategic Planning for Social Media in Libraries

    Sarah Steiner, 2012.

    This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

    You'll find detailed tips and advice on strategising for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing.

    You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.


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